TEAM BIOS

Please meet some of the talented people responsible for making Avenue all that it is.

Velda and Jackson Hughes, Owners

Few couples love, respect and understand the specialness of Greenville more than Velda and Jackson Hughes. After all, they helped create it.

Velda has built one of the area’s most successful public relations and marketing firms, while her husband Jackson has literally helped build Greenville via his company, Hughes Commercial Properties.

Both have been recognized widely for their achievements, and now they can add Avenue to their sparkling resumes. Avenue represents a new level of elegance and beauty to a town that continues to achieve great things, thanks to people such as Velda and Jackson Hughes.

Rick Erwin, Restaurateur

It’s hard to go anywhere in the Upstate without being tempted by a Rick Erwin restaurant. Rick has built a bit of a dining empire in our area thanks to his insistence on exceptional ingredients prepared in an exceptional manner.

That passion and philosophy is now being implemented in the extraordinary kitchen of Avenue. Rick Erwin Catering has formed a partnership with Avenue so that guests at an Avenue event won’t just have a spectacular venue to admire, but equally alluring cuisine. The unique menu options, the extensive wine list and the glorious cocktails are just another reason that Avenue is like no other event venue in town.

Brandon Hobbs, Executive Chef

Brandon has mentored and learned under the best, and that culinary education and experience shows on every plate that comes out of the Avenue kitchen.

A Californian by birth, Brandon cooked at some of the finest restaurants in Laguna Beach and Newport Beach before finding his way to Greenville. His first reaction upon spending time in Greenville, “They have better produce here.”

Spoken like a true chef. Today, Brandon oversees his staff in Avenue’s state-of-the-art kitchen, and prepares a modern farm-to-table experience that will bring joy to even the most discerning palate.

Keith Summerour, Architect

Keith Summerour, whose work can be found throughout the South, is the founder of Summerour Architects, based in Atlanta.  His work has been featured in Architectural Digest, Elle Décor, Garden & Gun, Milieu and Traditional Home.

Keith describes his design of Avenue as, “a playful sensibility in a sophisticated penthouse setting with a harmonious blend of warm wood tones and textures and cool steel accents.”

Taking full advantage of the space and the opportunity, Keith has made Avenue a true showcase with panoramic views that extend from downtown to the Blue Ridge Mountains.  Avenue is one of over 1,000 projects Keith Summerour has designed, but, like all his projects, reflects a true understanding of the area, the audience and a love of experimentation.

Lo Theisen, Sales and Experience Manager

Lo has spent years in event planning, helping to organize events of all kinds and sizes. She has a deep appreciation for the concept of customer service and recognizes that communications is often the key to a successful event.

As the main contact for Avenue, Lo brings her keen communication skills, a deep talent for organization, and her vivacious and friendly personality to a venue that prides itself on a level of service and transparency that’s second to none anywhere.