TEAM BIOS

Please meet some of the talented people responsible for making Avenue all that it is.

Velda and Jackson Hughes, Owners

Few couples love, respect and understand the specialness of Greenville more than Velda and Jackson Hughes. After all, they helped create it.

Velda has built one of the area’s most successful public relations and marketing firms, while her husband Jackson has literally helped build Greenville via his company, Hughes Commercial Properties.

Both have been recognized widely for their achievements, and now they can add Avenue to their sparkling resumes. Avenue represents a new level of elegance and beauty to a town that continues to achieve great things, thanks to people such as Velda and Jackson Hughes.

Carl Sobocinski , Restaurateur

It’s hard to go anywhere in Greenville without being tempted by one of Carl Sobocinski’s restaurants. Carl founded a culinary empire here in Greenville, Table 301 Restaurant Group, and over the past 20 years has spearheaded the company’s growth and development which now includes Soby’s New South Cuisine, The Lazy Goat, NOSE DIVE Gastropub, Passerelle Bistro, Papi’s Tacos, Highway 301 Food Truck, Southern Pressed Juicery, Jianna Modern Italian and Table 301 Catering & Kitchen.

Carl’s passion and philosophy is now being implemented in the extraordinary kitchen of Avenue. Table 301 Catering has formed a partnership with Avenue so that guests at an Avenue event won’t just have a spectacular venue to admire, but equally alluring cuisine. The unique menu options, the extensive wine list and the glorious cocktails are just another reason that Avenue is like no other event venue in town.

Keith Summerour, Architect

Keith Summerour, whose work can be found throughout the South, is the founder of Summerour Architects, based in Atlanta.  His work has been featured in Architectural Digest, Elle Décor, Garden & Gun, Milieu and Traditional Home.

Keith describes his design of Avenue as, “a playful sensibility in a sophisticated penthouse setting with a harmonious blend of warm wood tones and textures and cool steel accents.”

Taking full advantage of the space and the opportunity, Keith has made Avenue a true showcase with panoramic views that extend from downtown to the Blue Ridge Mountains.  Avenue is one of over 1,000 projects Keith Summerour has designed, but, like all his projects, reflects a true understanding of the area, the audience and a love of experimentation.